StarBurst Technologies Case Study Example | Topics and Well Written Essays - 2500 words

StarBurst Technologies - Case Study ExampleQuality techniques and flavor assessment tools are also suggested in this article.StarBurst Technologies (ST) has their bring up in the field of technology especially in the market of MP4. Their last product has marketed so well that it provided the required capital for the investment in their in the altogether project. That product was Stroll-a device through which all directions to the computer can be given through voice. It was designed to work at the place of mouse.They were going to impel a nonher product which was a mega project too. But this time there are threats to the comp whatevers reputation. Their plants in Australia and Asia were not working at per satisfactory level of quality. The spurned Stroll units were running at 43 percent which is enough ratios to effect the reputation of ST.ST is facing problems of bad reputation as well as most quality issues were also faced by some suppliers. Some of the suppliers were found t o be not working as per requirement of their job and others need much understanding their job.The above all situations were in the mind of the Operations Director (OD) and he was thinking to resolve these issues. He was satisfied on one opinion of the issue that they have four weeks to set all the issues.1- STs suppliers have a number of problems that need fixing. ... 3- There are a number of quality issues highlighted and it is not possible to change all the suppliers, so the only way is to improve how some suppliers work. Provide recommendations for the quality technique a supplier could adopt and why.4- Having selected the quality technique the need is now to make recommendations on their quality assessment tools that can be used in assessing the issues and problems.5- State the assumptions made on any aspect of the article.The main problem described in the report is the working behavior of suppliers of the company. It is the fact that it is hard to change the all supplier stru cture. Rather there should be a planned, well define guideline for system of work of the suppliers to be followed.One to One Market StrategyIt is an approach more than a sales approach. It is also called one component, one supplier, one market strategy. It means to identify the customers needs and then provide the services to one customer at a time. Clearly one supplier will deal with one customer at a moment of time. This strategy aims to recognize the customers requirements, their complaints and issues on which they trust the company to improve its services or products. The basic concept behind this strategy is to concentrate on the customers rather than products or services. It is strongly recommended to identify the companys customers. In customer identification, usually two types of customers are found1- A customer who switches to any other company in seek of bargain.2- A customer who does not switch to any other company rather wants to get a product meeting his/her requiremen ts from the same